How Using Productivity Tools Makes You Less Productive
Tuesday, April 12th, 2011I adore gadgets.
I’ve nabbed pretty much every sort of smartphone straight from the Treo thru Windows smartphones to my glossy new iPhone 4.
And I love tools too. I must have acquired each available to-do manager on the market.
So with all of these productivity enhancing tech and tool purchases you’d have thought I’d become more productive, right?
Well, in that I can now fill my quiet time with activities, yes.
If i’m on the train or in a cab I am able to read my email. Using my online CRM I am able to browse my customer and prospect details anytime, anywhere, anywhere. If i’m in the no man’s land I’m able to still keep in contact with my Twitter chums.
But the reality is that none of these activities are especially crucial for my business. They’re not trivial. But they are not vital.
In essence, the tools have made me more productive at the mundane. They’ve allowed me to do admin when I wouldn’t formerly have been doing anything.
Or would I?
If I look back at what I actually used to do when I was sitting on a train, or in a taxi it turns out I wasn’t doing nothing.
If I was on a train then typically I’d be reading. Learning useful stuff. Or thinking about a client or project perhaps planning or taking notes.
And in fact this is crucial stuff. Actually bothering to consider my work and my clients or to enhance my knowledge and skills.
Way more significant than answering emails, tweeting or doing admin.
The indisputable fact that I’m always online with my iPhone has meant that I now spend some more time reacting to events ( email, tweets, even phone calls ) than I do proactively thinking and planning. My ability to obtain access to this steady electronic stimulation has squeezed out the quiet time where I used to actually do some of my best thinking.
And it is getting worse.
Being consistently online has conditioned me now to check my email when I’m a little bored to work out if something interesting has come in.
And usually it has.
Not something significant. Potentially not nearly as crucial as the document or the plan or the concept I was supposed to be working on when I got a bit stuck. But fascinating.
And if there’s nothing fascinating on e-mail I’m sure there will be on Twitter. Or I could always check my website statistics for the 20 th time today.
Lord help me, I’ve even just checked e-mail now while I was in the middle of writing this blog post.
And who knows how bad I’d be if I had a Blackberry with that horrible red light that tells you when you get a new email. I don’t know I’d ever be strong enough to resist checking what had come in.
In truth, we’ve got more productive at the things which are not particularly critical and less productive at the thoughtful tough work that truly is.
We’re obsessed by real time. I had to giggle lately when otherwise-sensible social media guru David Meerman-Scott lauded the new development in Tweetdeck that meant you got instant updates rather than every 30 seconds. ‘Cos being Twenty-nine seconds behind the times is going to kill ‘ya
Now here’s the thing : I am not saying all these productivity tools and technology are a negative thing. Regardless of whether they were, it’s too late the genie’s out of the bottle.
But what we want to do me particularly is learn to become their master, not their slave.
To use them when it actually is productive not to oust otherwise productive activities because checking email is intellectually simpler and more stimulating.
So next time you find yourself checking email more than two times per day or whipping out your Blackberry in a cab to check Twitter. Think to yourself if this really is the optimum use of your time.
So how about you? Have you managed to tame your tools and use them really productively?
Ian Brodie is a Marketing Coach and Speaker who helps consultants, coaches and other professionals attract and win more clients. To discover the secrets of how to attract and win more clients your business. Get free access to his Client Breakthrough Report and Video Training and learn how to Get More Clients in Less Time.