Are Your Marketing Efforts Stuck in the M.U.D.
There’s a saying, “Selling is a numbers game” so the M.U.D. marketing method might be familiar to you…
This marketing strategy is based on the idea, “If you throw enough ‘mud’ on the wall, some of it will stick and you’ll make money.”
Disguised as a quick and easy method, M.U.D. Marketing finds people who are eager for your product or service. Among new business owners, this tops the list of favorite marketing strategies.
On the very surface, the M.U.D. methods appears to have an approach where business owners don’t have to waste resources research target markets and just sell to everyone while awaiting profits.
M.U.D. marketing makes you “look” busy but not productive. You produce very little results for your time, effort and money.
Think about it. You have a pile of mud right next to you. Let’s make it a big pile. You grab a handful and start throwing it at the wall.
Looking at the wall, what did you hit? Without knowing your target you continue to sling even more mud.
With so much mud, you could spend quite a bit of time before you use all the mud. Then you learn that the target was the plaque over the coffee center. You only hit that a few times.
The true meaning of M.U.D is Market Un-Determined or Marketing Un-Defined.
Both words spell out disaster for your business.
What if you took the time to find the target on that wall? Your results would be much different wouldn’t they?
Taking the time to research and identify your target market may seem like it’s going to take longer before you see results. In reality, it speeds up the process of achieving your goal…profitable business. You’ll see those results with reduce effort and time.
To identify your Target Market, ask yourself these questions:
1. What is the problem your product or service solves?
2. What benefit will the client enjoy?
3. Who is the person with this problem?
4. What does that person look like? Male or Female or Both Stay at home mom or power executives. Are they baby boomers or students? Where do they hang out? What hobbies do they enjoy doing? etc.
Create a picture of your ideal consumer in great description.
M.U.D. marketing keeps you knocking your brains out trying to sell to a gazillion people when only a limited number really want what you offer. Is it any wonder you feel frustrated with your efforts.
If you feel stuck, stop practicing M.U.D. marketing and wasting valuable resources such as time.
If you continue trying to sell to everyone, you will end up selling to no one. And think of the cleaning bills to get that mess out of the carpet and off the wallpaper.
Tags: Business, entrepreneur, Marketing, online business, procrastination, productivity, self help, self improvement, Small-Business, solo enterepreneur, Time Management