Are You Too Busy To Advertise Your Business?
The survival and success of your business rests largely on time management. To survive and grow, you must consistently market your business and generate more and more profits.
Use marketing to convince your target audience of your products and services, developing advertising strategies that leads to the path of least resistance to close a sale.
Overwhelmed by the day-to-day tasks of running a business, entrepreneurs frequently put marketing at the tail end of their To-Do List. A.K.A. Multiplicity of Stuff Syndrome, this will stifle your growth and success.
5 Time Management Strategies to Manage Your Time for Better Marketing and Sales Results
1. Clearly define your target market. Identify your ideal client, what he or she looks like and acts like. Write down their description in full detail. This is time well spent because it will simplify your marketing efforts.
2. Maximize marketing time using a sales funnel. In comparison to the sales process, at the top of the funnel is the prospect and working through the system to the narrow region to becoming a customer. The sales funnel allows a gauge of marketing strategies and calculate prospective customers at various stages. Create your own funnel and tasks needed to be implemented.
3. Take advantage of the law of accumulation. Tiny efforts start slow but they will eventually build and grow, gaining momentum.
Block 15 minutes a day to do something that keeps your sales funnel full. Just 15 minutes for five days a week equals one hour and fifteen minutes of marketing time. That’s five hours a month devoted strictly to marketing your business. Doing a little bit everyday will produce great results. Consistently do those activities to keep adding to your sales funnel.
4. Devote time to follow up and keep your funnel full. Make follow up part of your sales funnel activities. Set aside a certain amount of time for follow up marketing and add that to your schedule.
5. Focus on the 20% of your activities that brings the greatest results. Consistent action will show you patterns. Some of your activities will produce better results with less effort. Set aside 30 minutes each week to review your marketing efforts. This small step will speed prospects through your sales funnel.
NOTE: Advertising and marketing is not the same thing. Advertising is a part of marketing while marketing itself is the process of targeting your customer and providing supply and demand under legal means.
Tracking, testing and reviewing your marketing activities will show what works best for your business.
Perhaps you devote a half hour a week to one activity and half hour on another but one produces 20% more sales. Which would one you prefer to devote your marketing time doing?
It’s important to your business success not to let the “busyness” take over and squeeze out time for marketing. Each week devote time to keeping your sales funnel full and improve your sales by focusing on your top marketing activities.
Tags: Business, home based business, Marketing, online business, self improvement, Small-Business, Time Management